MAKE ENEMIES & GAIN FANS. Editorial design for the true and unraveling story about SNASK.

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Written in 72 hours, this is an action-packed journey of Snasks first five years in the business. It is an action-packed journey about making it big through branding, pink lies, bold ideas, great design and loads of fun. Praised by design gurus as well as business owners and management consultants. Now out in an all gold 2nd edition with extra content, updated cases and new outro, even though the gold cover really is the deal breaker!
Art direction & Design – Jens Nilsson
Case photography – Jens Nilsson
Written by – Fredrik Öst & Magnus Berg
Created while working at Snask