MALMÖ FESTIVAL 2013. "All in paper"-Identity concept for Scandinavia’s largest city festival.

Read more about the case
The 29th edition of Malmöfestivalen, Scandinavia’s largest city festival, had “paper” as that years theme. The whole city of Malmö, as well as every piece of communication and branding, needed to get a coat of paper to communicate the chosen concept. The main artwork for magazine covers and posters was made by hand all in colorful paper with the fun festival wagon as the main art piece. For a month cutting, folding, gluing and modelling became the everyday task.
Art direction & Design – Jens Nilsson
Case & Paper art photography – Jens Nilsson
Paper producer – Richard Gray
Created while working at Snask