Sour beers for the non-beerded.
PangPang Pusher is a fruity sour beer series designed for the Swedish microbrewery PangPang. The first flavor, Peach Pusher, was released back in 2018 and since then the people of Sweden has been able to enjoy a bunch of more Pushers like Strawberry, Pina Colada, Mango Habanero, Pink Grapefruit, Blackberry, Konatsu Elderflower and my personal favorite, Watermelon.
The packaging design was during 2024 awarded with a diploma in Guldägget and a silver medal in Dieline Awards in the beer category.
Art Direction, Illustration & Design: Jens Nilsson
Creative Direction & Concept: Fredrik Tunedal, PangPang Brewery
Photography: Jens Nilsson
Animation: Brikk Studios