SWEDISH HANDRICRAFT ASSOCIATION. Identity for brilliant people working with their hands.

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The Swedish Handicraft Association has been around for more than 100 years. With over 17 000 members, 22 regional offices and 8 retail shops they’ve had a big challenge to gather everything under one name and one brand. Snask transformed the typical associations with Swedish handicraft of old butter knifes and knitting into everything made by hand, thus creating something modern but also incorporating a rich history of knowledge and experience. The result ended in a strong symbol and logotype that could be either made by hand on a flat surface, or be built up by wood, stone or concrete.
Art Direction & Design – Jens Nilsson
Case photography – Jens Nilsson
Created while working at Snask